Abstract: As a kind of micro-industry gathering area, the characteristic town was committed to internalizing the existing cultural resources and transforming them into sustainable tourism resources, building the tourism industry structure on the basis of cultural content, deepening industrial integration, realizing the culture, using characteristics to divert, promoting the coordinated development of the regional economy, and shaping the cultural tourism industry gathering area with culture as the core, characteristics as the support and industry as the guidance. By exploring and analyzing the problems existing in the construction and development of the characteristic town in Shaanxi Province, the article put forward the solution measures and development path to guide the standardized and healthy development of the characteristic town in Shaanxi Province, promoted the supply-side reform of cultural tourism, enhanced the comprehensive quality of cultural tourism development, made the development and construction of the characteristic town in Shaanxi Province take into account quantity and quality, promoted the high-quality development of characteristic town in Shaanxi Province tourism under the integration of culture and tourism, enhanced the competitiveness of Shaanxi Province’s cultural tourism industry, and built Shaanxi tourism brand.

Key words: the integration of culture and tourism, characteristic town, high quality development, energize, Shaanxi Province