Abstract: The sustainable development of characteristic towns is of great significance to the sustainable development of urban and rural areas and the realization of rural revitalization strategy. Timely discussion on the factors affecting the sustainable development of characteristic towns will help to enhance the sustainable development and competitiveness of characteristic towns. According to the characteristics of tourism function of characteristic towns in Shangluo city, Delphi method is used to screen the evaluation indexes of tourism characteristic towns. The factors influencing the sustainable development of tourism characteristic towns are discussed from four aspects of environment, economy, society and development support with the method of analytic hierarchy process and entropy weight method. Finally, countermeasures and suggestions are put forward for the sustainable development of tourism characteristic towns in Shangluo city.

Key words: analytic hierarchy process（AHP）, entropy weight, characteristic towns, sustainable development