Abstract: Under the background of economic transformation, cultivating new agricultural management entities is not only an inevitable requirement for economic structure adjustment and upgrading, but also an inherent need for agricultural industrial structure adjustment and upgrading. Based on grasping the logic of the new agricultural management subject cultivation system, the problems existing in the cultivation of new agricultural management subjects in the process of transformation was analyzed. The empirical analysis on the factors influencing the cultivation of new-type agricultural business entities was made. The corresponding countermeasures including improving the rural land circulation market, innovating financing methods, building agricultural socialized service system, establishing risk prevention mechanism and strengthening agricultural vocational and technical training were put forward, so as to better cultivate new agricultural business entities and promote economic transformation and upgrading.

Key words: economic transformation, new agricultural management subject, cultivation of management subject