Abstract: Southern Shaanxi was rich in eco-tourism resources, and the growth conditions of edible fungi were superior. Through the coupling theory, this study analyzed the public coupling, content coupling and control coupling between edible fungus industry and eco-tourism industry in southern Shaanxi. The integrated development of edible fungus industry and eco-tourism industry in southern Shaanxi was an innovative business form of green agriculture and ecological revitalization, which embodied the core significance of harmonious development between human and nature. On this basis, this study put forward four linkage development strategies, including industrial organization, industrial design, brand publicity with industrial characteristics, research and development of new products and technology update.

Key words: edible fungus industry, eco-tourism industry, coupling, southern Shaanxi