HUBEI AGRICULTURAL SCIENCES ›› 2020, Vol. 59 ›› Issue (19): 153-157.doi: 10.14088/j.cnki.issn0439-8114.2020.19.032

• Rural Finance • Previous Articles     Next Articles

Research on the innovative route of rural financial services under the strategy of rural revitalization

PAN Deng1, ZHANG Bei-yu2, ZHANG Yun-hui1   

  1. 1. School of Business,Hohai University,Nanjing 211100,China;
    2. University of Reading,Reading RG6 6UR,Britain
  • Received:2020-01-17 Online:2020-10-10 Published:2020-11-24

Abstract: Rural financial service revitalization is the inevitable requirement of returning the finance to its roots, supporting economic growth and realizing poverty reduction. Fully thinking through the profound change in developments of urban villages and taking more targeted measures to improve the rural financial service quality for revitalization are the inherent requirements of the modernization of rural industry. However, from the perspective of practice, there still exists many problems and challenges in revitalizing the economy with respect to rural financial services. As a consequence, it is necessary to choose the appropriate strategies and optimize the methods of rural financial service revitalization.

Key words: rural revitalization strategy, financial service, modernization of rural industry

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