HUBEI AGRICULTURAL SCIENCES ›› 2020, Vol. 59 ›› Issue (20): 209-214.doi: 10.14088/j.cnki.issn0439-8114.2020.20.047

• Economy & Management • Previous Articles     Next Articles

Evaluation of English guided tour information service functions in ecotourism scenic spots: Take Wuhan East Lake Moshan scenic spot as an example

XUE Ju-huaa, XIAO Yong-junb   

  1. a. School of Foreign Languages; b. School of Economics and Management,China University of Geosciences(Wuhan),Wuhan 430074,China
  • Received:2020-06-03 Online:2020-10-25 Published:2020-12-04

Abstract: English guided tour information was an important part of scenic spot service.Its service functions should be comprehensively evaluated combined with the importance of information and the tourists satisfaction.Taking Wuhan East Lake Moshan scenic spot as an example,this study measured the objective perception degree of English guided tour information in scenic spots by combining analytic hierarchy process (AHP) and fuzzy comprehensive evaluation.The results showed that the guided tour function of English information in Moshan scenic spot was fully implemented ,which can meet the general needs of foreign tourists;the realization degree of the various English guided tour information functions was uneven;with the gradual increased of tourism participation level,tourists' objective perception degree of the required English information gradually decreased.According to the realization degree of the various English guided tour information functions,measures such as maintenance,promotion and creation should be taken.

Key words: English guided tour information, Moshan scenic spot, service functions evaluation, AHP-FUZZY

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