Abstract: In order to understand the application status and communication channels of rural science and technology information communication in Hubei province, this study conducted an investigation and research on the basis of analyzing the restrictive factors facing the development of rural science and technology information communication. According to the survey results, the current rural science and technology information communication in Hubei province had achieved some results under the rapid development of new media, but there were still some defects in the rural information communication environment, the construction of science and technology service platform, and the demand positioning of science and technology information, etc. Relevant suggestions were put forward to solve this problems.

Key words: new media, rural science and technology information, communication media, Hubei province