HUBEI AGRICULTURAL SCIENCES ›› 2023, Vol. 62 ›› Issue (6): 187-191.doi: 10.14088/j.cnki.issn0439-8114.2023.06.034

• Economy & Management • Previous Articles     Next Articles

Construction and empirical analysis of government micro-blog influence evaluation system

LIANG Yong-kang1, HE Xiu-ping1, SONG Kuo1, ZHANG Wei-feng2   

  1. 1. School of Economics and Management, Yan’an University, Yan’an 716000, Shaanxi,China;
    2. College of Economics and Management, Baoji University of Arts and Sciences, Baoji 721013, Shaanxi,China
  • Received:2022-12-26 Online:2023-06-25 Published:2023-07-18

Abstract: Based on the two roles of the information communication media and the social network platform of the government micro-blog,an evaluation system covering 14 measurement indicators was constructed from four dimensions of breadth, creativity, initiative and participation. Through the empirical analysis of 15 types data of Sina government micro-blog, the operability of the model was verified. The results showed that the “four-dimensional” evaluation model was operable. Except for the breadth, the trend of changes in the other three dimensions was generally consistent with the trend of comprehensive influence changes.

Key words: government micro-blog, “four-dimensional” system, influence evaluation

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