Abstract: In order to scientifically promote the tourism planning of Qinghai Province and the high-quality development of rural tourism in Qinghai Province, this paper introduced the typical experiences and model formed by France, the United Kingdom, and the United States in the process of rural tourism development. Combining the advantages and characteristics of rural tourism development in Qinghai Province, this paper drew inspiration for strengthening rural tourism planning in Qinghai Province. The results indicated that rural tourism in Europe and America had the characteristics of natural ecology as the foundation, folk culture as the soul, diverse coordination as the goal, and development for the benefit of the people as the foundation;the characteristics and advantages of tourism development in Qinghai Province were reflected in the rich and diverse tourism resources, increasingly improved infrastructure, gradually strong market demand, and continuously strengthened policy guarantees;Qinghai Province could promote rural tourism planning by coordinating urban and rural development, adhering to ecological low-carbon, innovating diversified governance, promoting cultural and tourism integration, and strengthening standardized management.

Key words: rural tourism model, tourism planning, Europe and America, Qinghai Province