Abstract: As China’s first national pilot zone for ecological conservation, Fujian had initiated the brand building of “Green Villages” to explore practical pathways to empower rural ecological revitalization through ecological technology. The synergy mechanism of institutional design, technology adaptation, financial support, and digital governance of “Green Villages” was systematically analyzed, and achievements in environmental governance, industrial integration, and livelihood improvement were summarized. Deep challenges such as the lack of institutional coordination, technological supply-demand misalignment, and inadequate resource base were also identified. The findings indicated that strengthening legal and policy coordination mechanisms, establishing precision-oriented empowerment systems, and innovating market-driven investment and financing mechanisms were crucial to achieving the deep integration between ecological technology and rural development. The practice of rural ecological revitalization in Fujian Province provided a set of replicable and promotable rural ecological revitalization paradigms for similar areas.

Key words: “Green Villages”, technology empowerment, ecological revitalization, Fujian’s practice, pathway optimization