Abstract: Firstly, Binary-Probit model was used to explore the impact of farmers' personal characteristics, household characteristics, social capital, financial environment, government and third-party support on the mortgage financing demand of farmers' land management right. Secondly, micro-datas were used to further analyze the mortgage financing mode of land management right that meet the needs of farmers. The results showed that six variables had a significant impact on mortgage financing demands of farmers' land management rights, including farmer's age, area of arable land, familiarity with credit personnel, credit satisfaction degree, government discount loan and professional land value evaluation institutions. In terms of financing mode intention, farmers had a higher acceptance of direct mortgage mode. Finally, this study proposed that all parties involved in the mortgage financing of land management rights should give full play to their roles, coordinate and cooperation with each other to fully revitalize rural land resources and promote the high-quality development of agricultural economy in Xinjiang by improving the financial literacy of farmers, optimizing the rural financial environment, innovating rural financial products, improving the quality of financial supply, giving play to the guiding role of the government, and establishing a multi-party cooperation mechanism.

Key words: mortgage of land management rights, financing intention, financing demand, influencing factor, financing mode, Xinjiang