Abstract: The spatial distribution characteristics and influencing factors of national forest villages, traditional Chinese villages and national key rural tourism villages in Zhejiang Province were analyzed by using mathematical statistics, nearest neighbor index, kernel density analysis and geographic detector, and then the development path of village advantage excavation and diversification was put forward. The results showed that the national forest villages and traditional Chinese villages were concentrated in the middle and south of Zhejiang Province, while the national key rural tourism villages were located in the north and east of Zhejiang Province. Compared with the cultural landscape, the national key rural tourism villages in Zhejiang Province were dominated by natural scenery, and the ecological advantages of the villages were more easily transformed into tourism development advantages. Both national forest villages and Chinese traditional villages were characterized by agglomeration in distribution, and the spatial patterns were agglomeration axial extension and small-scale point-like agglomeration, respectively; the driving factors and influence of the spatial distribution of villages were different. The distribution of national key villages of rural tourism had the strongest correlation with economic factors, and the influence of natural factors on the distribution of national forest villages was more significant. Each factor had a strong explanatory power for the distribution of traditional Chinese villages.

Key words: key villages, spatial differentiation, influencing factors, geographic detector, national village, Zhejiang Province