Abstract: Based on the evaluation system of digital library, information system and website, the evaluation index system of Shaanxi public cultural digital platform was constructed. According to the content of the index system, a questionnaire was designed to investigate and interview the user satisfaction of Shaanxi public cultural digital platform under the background of smart public cultural services. It was found that there were great deficiencies in the required information content of the user and platform use experience, which directly affected the users’ needs for information and use experience, and thus had a bad impact on the user stickiness of the platform. And suggestions of strengthening the content construction of the platform, improving the service quality of the platform, and establishing users’ feedback mechanism and multi-directional evaluation mechanism were put forward.

Key words: public cultural digital platform, public cultural service, user satisfaction