Abstract: A field survey was conducted with a sample of farmers in the Midong district, the National Advanced Group for Serving Peasant Service Grassroots Culture Construction and the hometown of folk culture and art in the autonomous region. The factors influencing the satisfaction of rural public cultural services, namely, management norms, service specialization, convenience of people, economic accessibility and other external factors are analyzed and studied. The direction to improve the satisfaction of farmers as well as the corresponding countermeasures are proposed through the discussion of factors.

Key words: rural, public cultural service, satisfaction, influencing factors, countermeasures