Abstract: Based on the perspective of attention theory, the problem of smart home care services supply in rural communities was discussed. The research found that under the background of digital rural construction, the continuous improvement of the digital literacy of the rural elderly population and the continuous attraction of technical advantages to the supply subjects implied the gradual embedding of the attention of both supply and demand sides, which provided an important premise for the supply of rural smart home care services. The supply of rural smart home care services took capacity development, government assistance, decision-making coordination and real-time supervision as the fulcrum to build an attention embedding, processing, synchronization and configuration mechanism for both supply and demand. Therefore, it was necessary to promote the construction of the rural smart home care service supply system by adhering to the government’s leadership, guiding the efficient operation of market attention, building a digital network, realizing the synchronization of multi-subject attention, consolidating factor support, laying the foundation for supplier attention embedding, strengthening publicity and education, and guiding the deep embedding of the elderly’s attention.

Key words: smart home pension, rural communities, pension services, supply, attention theory