Abstract: After the reform of the property rights system, a new collective economic organization form of rural shareholding economic cooperatives was formed, but the development of rural shareholding economic cooperatives was not good. Therefore, it was of great significance to explore the influencing factors of the development of rural shareholding economic cooperatives to solve the development dilemma. Taking Changshanzi Town, Midong District, Urumqi City as an example, 12 villages were randomly selected to conduct semi-open interviews with the board of directors, board of supervisors and main responsible persons of joint-stock economic cooperatives, and Nvivo 12.0 was used to analyze the interview data to explore the influencing factors of the development of rural shareholding economic cooperatives. Based on the rooted theory, 41 initial concepts, 10 initial categories, 3 main categories and 1 core category were obtained, and the results showed that the development of rural joint-stock economic cooperatives was affected by the joint action of operation and management, participants, policy environments and other factors, so the above three aspects were analyzed and corresponding countermeasures were put forward.

Key words: rural shareholding economic cooperatives, rural collective economy, rooted theory