湖北农业科学 ›› 2018, Vol. 57 ›› Issue (1): 127-130.doi: 10.14088/j.cnki.issn0439-8114.2018.01.033

• 农业经济 • 上一篇    下一篇

基于平衡计分卡的农业节庆绩效评价研究

彭慧, 苟天来, 周旭平   

  1. 北京农学院城乡发展学院,北京 102206
  • 收稿日期:2017-05-23 出版日期:2018-01-10 发布日期:2020-01-02
  • 作者简介:彭 慧(1982-),女,山东肥城人,副教授,博士,主要从事乡村旅游规划及区域发展规划研究工作,(电话)13810128291(电子信箱)xiaoman_721@163.com。
  • 基金资助:
    北京农学院2015年青年科学基金项目(QSK2015004); 2015年北京农学院大北农青年教师科研基金项目(15SK004)

Research on the Agricultural Festival Performance Evaluation Based on Balanced Scorecard

PENG Hui, GOU Tian-lai, ZHOU Xu-ping   

  1. School of Urban and Rural Development, Beijing University of Agriculture,Beijing 102206,China
  • Received:2017-05-23 Online:2018-01-10 Published:2020-01-02

摘要: 农业节庆绩效是指农业节庆的发展水平及其对地方经济社会产生的综合作用。国内现有研究尚未构建形成适用于农业节庆的绩效评价体系,因此本研究引入战略管理中绩效评价的常用工具平衡计分卡,在分析了应用该工具进行农业节庆绩效评价的可行性及优势基础上,构建了一套基于平衡计分卡的农业节庆绩效评价体系,并提出了该评价体系的应用建议和未来完善方向。

关键词: 农业节庆, 绩效评价, 平衡计分卡, 指标体系

Abstract: Agricultural festival performance refers to the development level of agricultural festival and its comprehensive effect on local economy and society. The domestic existing research have not built and formed the performance evaluation system suitable for agricultural festival, therefore, the balanced scorecard, a common tool of performance evaluation in strategic management was introduced. Based on the feasibility and advantages of agricultural festival performance evaluation with the tool, a performance evaluation system for agricultural festival based on balanced scorecard was constructed, and some advices for the application and future improvement of the evaluation system were put forward.

Key words: agricultural festival, performance evaluation, balanced scorecard, index system

中图分类号: