湖北农业科学 ›› 2020, Vol. 59 ›› Issue (19): 199-203.doi: 10.14088/j.cnki.issn0439-8114.2020.19.042

• 乡村治理 • 上一篇    下一篇

基于博弈论的农产品加工行业社会责任实现机制研究

李茂华1, 刘艳2   

  1. 1.西安思源学院企业社会责任研究中心,西安 710038;
    2.西安财经大学行知学院,西安 710038
  • 收稿日期:2020-06-10 出版日期:2020-10-10 发布日期:2020-11-24
  • 作者简介:李茂华(1980-),男,安徽阜阳人,副教授,博士,主要从事企业社会责任、数据挖掘与数据分析研究,(电话)13484811584(电子信箱)maohua.li@qq.com。
  • 基金资助:
    2020年西安市社会科学规划基金项目(JG196)

Research on the realization mechanism of social responsibility of agricultural products processing industry based on game theory

LI Mao-hua1, LIU Yan2   

  1. 1. Xi’an Siyuan University Corporate Social Responsibility Research Center, Xi’an 710038, China;
    2. Xingzhi College of Xi’an University of Finance and Economics, Xi’an 710038, China
  • Received:2020-06-10 Online:2020-10-10 Published:2020-11-24

摘要: 农业问题是关系国家经济社会发展的全局性、战略性问题,对国家繁荣发展、人民生活改善、社会长治久安至关重要,而企业社会责任的实现能够防范风险和促进企业经营的改善,对于全行业的发展具有战略意义。首先介绍了研究背景和现状,运用博弈论的方法构建了农产品加工行业社会责任实现机制,并用MATLAB R2019b软件进行了数值模拟分析,总结出基于博弈论的农产品加工行业社会责任改善的解决途径,对于更好地进行政府指导性定价具有一定的参考价值。

关键词: 博弈论, 农产品加工, 社会责任, 实现机制

Abstract: Agriculture is an overall and strategic issue related to the economic and social development of a country, which is crucial to the prosperity and development of a country, the improvement of people’s lives, and the long-term stability of society. The realization of corporate social responsibility can prevent risks and promote the improvement of business operation, which is of strategic significance for the development of the whole industry. Firstly, this study introduces the background and current situation of the research, then constructs the realization of social responsibility of agricultural product processing industry by using the method of game theory, and makes a numerical simulation analysis with MATLAB R2019b software, and summarizes the solution to improve the realization mechanism of social responsibility of agricultural product processing industry based on game theory. It has a certain reference value for the better formulation of government guidance.

Key words: game theory, agricultural products processing, social responsibility, realization mechanism

中图分类号: