湖北农业科学 ›› 2022, Vol. 61 ›› Issue (12): 167-172.doi: 10.14088/j.cnki.issn0439-8114.2022.12.033

• 经济·管理 • 上一篇    下一篇

文旅融合赋能陕西省特色小镇高质量发展对策研究

戎岩1,2,3, 高鑫1   

  1. 1.咸阳师范学院,陕西 咸阳 712000;
    2.咸阳开放大学,陕西 咸阳 712000;
    3.关中古代陵寝文化中心,陕西 咸阳 712000
  • 收稿日期:2022-02-08 出版日期:2022-06-25 发布日期:2022-07-22
  • 作者简介:戎 岩(1984-),男,陕西咸阳人,副教授,博士,主要从事文化产业研究,(电话)15991028207(电子信箱)317139112@qq.com。
  • 基金资助:
    陕西省社会科学基金项目(2021G008); 陕西开放大学教育教学改革研究项目(sxkd2021yb09); 咸阳师范学院重点培育科研项目(XSYK21035); 咸阳师范学院专项科研基金项目(XSYK19045); 咸阳师范学院“学术带头人”资助项目(XSYXSDT202114); 咸阳师范学院“青蓝人才”项目(XSYQL201903)

Research on the countermeasures of high quality development of characteristic town in Shaanxi Province by integrating culture and tourism

RONG Yan1,2,3, GAO Xin1   

  1. 1. Xianyang Normal University, Xianyang 712000, Shaanxi,China;
    2. Xianyang Open University, Xianyang 712000, Shaanxi,China;
    3. Research Center of Guanzhong Ancient Mausoleum Culture,Xianyang 712000, Shaanxi,China
  • Received:2022-02-08 Online:2022-06-25 Published:2022-07-22

摘要: 特色小镇作为一种微型产业聚集区,在文旅融合的赋能下,致力于将已有文化资源挖掘内化进而转化为可持续产生价值的旅游资源,在文化内容的基础上打造旅游产业架构,深化产业融合,将文化变现,用特色引流,促进区域内经济协调发展,高质量塑造以文化为核心、以特色为支撑、以产业为导向的文化旅游产业聚集区。通过剖析陕西省特色小镇在建设发展中存在的问题,提出解决措施和发展路径,以引导陕西省特色小镇规范健康发展,推进文化旅游供给侧改革,提升文化旅游发展综合质量,使陕西省特色小镇的发展与建设兼顾数量与质量,促进文旅融合赋能下的陕西省特色小镇旅游高质量发展,提升陕西省文化旅游产业竞争力,打造陕西旅游品牌。

关键词: 文旅融合, 特色小镇, 高质量发展, 赋能, 陕西省

Abstract: As a kind of micro-industry gathering area, the characteristic town was committed to internalizing the existing cultural resources and transforming them into sustainable tourism resources, building the tourism industry structure on the basis of cultural content, deepening industrial integration, realizing the culture, using characteristics to divert, promoting the coordinated development of the regional economy, and shaping the cultural tourism industry gathering area with culture as the core, characteristics as the support and industry as the guidance. By exploring and analyzing the problems existing in the construction and development of the characteristic town in Shaanxi Province, the article put forward the solution measures and development path to guide the standardized and healthy development of the characteristic town in Shaanxi Province, promoted the supply-side reform of cultural tourism, enhanced the comprehensive quality of cultural tourism development, made the development and construction of the characteristic town in Shaanxi Province take into account quantity and quality, promoted the high-quality development of characteristic town in Shaanxi Province tourism under the integration of culture and tourism, enhanced the competitiveness of Shaanxi Province’s cultural tourism industry, and built Shaanxi tourism brand.

Key words: the integration of culture and tourism, characteristic town, high quality development, energize, Shaanxi Province

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