湖北农业科学 ›› 2022, Vol. 61 ›› Issue (16): 225-229.doi: 10.14088/j.cnki.issn0439-8114.2022.16.043

• 经济·管理 • 上一篇    下一篇

基于区块链的食用农产品电商改善路径研究

陈静, 金洁琼   

  1. 河海大学公共管理学院,南京 211100
  • 收稿日期:2022-05-05 出版日期:2022-08-25 发布日期:2022-09-14
  • 作者简介:陈 静(1997-),女,江苏淮安人,在读硕士研究生,研究方向为环境心理学,(电话)15951765609(电子信箱)sherrychen2022@126.com。
  • 基金资助:
    河海大学中央高校基本科研项目(B220203036)

Research on the improvement path of e-commerce of edible agricultural products based on blockchain

CHEN Jing, JIN Jie-qiong   

  1. School of Public Administration, Hohai University, Nanjing 211100, China
  • Received:2022-05-05 Online:2022-08-25 Published:2022-09-14

摘要: 通过分析食用农产品电商现阶段所面临的资源整合困难、安全质量存疑、来源追溯不便、品牌效应不足等现实困境,明确了区块链赋能食用农产品电商的必要性,基于区块链的食用农产品电商可以保障食用农产品电商稳健发展,以科技创新助力乡村振兴。同时,从政府、企业和电商平台的角度提出了基于区块链的食用农产品电商的改善路径。

关键词: 区块链, 食用农产品, 电商, 乡村振兴

Abstract: The practical difficulties faced by e-commerce of edible agricultural products at this stage, such as difficulties in resource integration, doubts about safety and quality, inconvenient source tracing, insufficient brand effect and so on, were analyzed. Therefore, it was necessary to use blockchain to enable e-commerce of edible agricultural products. E-commerce of edible agricultural products based on blockchain could ensure the steady development of e-commerce of edible agricultural products and help rural revitalization with scientific and technological innovation. At the same time, the improvement path of e-commerce of edible agricultural products based on blockchain was put forward from the perspective of government, enterprises and e-commerce platforms.

Key words: blockchain, edible agricultural products, e-commerce, rural revitalization

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