关键词: 文旅产品, 民族歌舞, 价值评价, AHP法, 层次分析法

Abstract: Evaluations on cultural and tourist products are important. While cultural and tourist products are not only cultural products or tourist products, instead, they mix both products and show unique characteristics. In view of the particularity of cultural and tourism products, taking a Dong minority tourism county in Guangxi as an example, the existing cultural and tourism products were divided into three types： tourism products, cultural products and scenic products, and different index systems were set up by AHP method. The weight of each factor was set by the expert scoring method, and the factor was evaluated by 354 tourist questionnaires. Finally, the value evaluation results of three types of cultural and tourism products, namely tourism products, cultural products and scenic products, were obtained. The results showed that tourist style products were marked firstly as their special character, while cultural style products and scenic area style products were marked firstly as their cultural value and experience value.

Key words: cultural and tourist products, minority song and dance, evaluation, AHP method, analytic hierarchy process