Abstract: In the context of the promulgation and implementation of the Charity Law, the QX village was investigated on the spot, using the literature method, the questionnaire survey method and semi-structured interview method to research in the cognition status, participation awareness, responsibility of the current resident population and consciousness and action trends of QX village. From the current situation of charity awareness in QX village, it is found that due to the small propaganda of the relevant state departments, the small amount of tax incentives limits the enthusiasm of citizens for charitable donations, etc., there are single ways of charitable donations and passive donations, citizens have a strong sense of traditional charity, lack of awareness of philanthropy and other issues. In response to these problems, we proposed ways to expand charitable donations, put an end to the behavior of leaders to encourage donations, establish a modern sense of charity, strengthen the publicity of charities in relevant departments, and establish and improve the supervision mechanism of charitable activities, with a view to providing reference for the sustainable development of charities in China.

Key words: charity awareness, questionnaire, rural area