Abstract: The status quo of "internet + fresh agricultural products" industry integration is analyzed, and 7 constraints of the "internet + fresh agricultural products" industry development, the concept quality of employees, government guidance and constraints, hardware facilities environment, logistics and distribution, sales model, evaluation system and after-sales service and industry added value, are puts forward. The SEM model was used to construct the influencing factor evaluation system, and the improvement countermeasures were proposed for each factor.

Key words: fresh agricultural, “internet +”, SEM model