Abstract: Under the "Internet +" offline multi-element and decentralized cold chain logistics demand, in order to solve the problem of low efficiency and high cost of fresh agricultural products cold chain logistics, combine the past research and synergy theory to explain the basic idea of the cold chain logistics ecosystem construction of fresh agricultural products, analyze its characteristics and build a conceptual model. Under the synergistic effect analysis framework, based on the target guideline of the maximum synergy effect, analyze the necessity of coordination and cooperation among the main bodies in the cold chain logistics ecosystem construction. Finally, relying on government policy support and the overall planning of coordinated cooperation, and based on the rational design of the profit distribution mechanism, we will accelerate the construction and implementation of the internet+fresh agricultural products cold chain logistics ecosystem.

Key words: internet+fresh agricultural products, synergy effect, ecosystem