Impact of negative reports on trustworthiness of tourist destination： Analysis based on personality characteristics and perceived betrayal

doi:10.14088/j.cnki.issn0439-8114.2020.01.038

Abstract

Abstract: Based on the analysis of personality traits and perceived betrayal, a research model of "severity of negative reporting × personality traits - perceived betrayal - destination trust" was constructed and verified using the scenario test. The results show that for the same negative report, compared with the low severity group, the high severity group has a greater impact on destination trust; the psychological mechanism is that perceived betrayal partially mediates between the negative report and the destination trust. Personality traits have a moderating effect between negative reporting and perceived betrayal. Compared with rational personality, the perceived betrayal of potential tourists with emotional personality will be greater.

Key words: negative reports, trustworthiness of destination, personality characteristics, perceived betrayal

CLC Number:

YAN Zhi-wu, XIE Yun-hu, TIAN Qi, LI Jiang-min. Impact of negative reports on trustworthiness of tourist destination： Analysis based on personality characteristics and perceived betrayal[J]. HUBEI AGRICULTURAL SCIENCES, 2020, 59(1): 164-169.

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