Research on perception co-word of brand tourists in Shanxi, Shaanxi and Henan tourism regions based on grounded theory

doi:10.14088/j.cnki.issn0439-8114.2020.13.039

Abstract

Abstract: Taking 12 tourist attractions in Shanxi, Shaanxi and Henan as research samples, this study abstracts and analyzes the key words of tourists online comments through grounded theory, calculates the comprehensive weight of key words combined with word frequency statistics and point praise analysis, constructs the co-word matrix and draws the co-word network by using Matlab and Netdraw software, and further analyzes the node characteristics and network structure of the network through UCINET software. Finally, SPSS software is used to cluster analysis of co-word matrix. It is concluded that the focus of tourists attention is the key factor affecting the image and satisfaction of scenic spots, mainly focusing on five key components, such as ecological environment, characteristic landscape, scenic spot management, humanistic flavor and tourism service facilities. At the same time, there are some differences in tourists perception in the three provinces of Shanxi, Shaanxi and Henan in five components.

Key words: tourism regional brand, Shanxi, Shaanxi and Henan, tourist perception, co-word network, grounded theory

CLC Number:

F590.3

ZHU Xiang-mei, WANG Jing, GAO Na, GUO Shao-hua, YAO Lu. Research on perception co-word of brand tourists in Shanxi, Shaanxi and Henan tourism regions based on grounded theory[J]. HUBEI AGRICULTURAL SCIENCES, 2020, 59(13): 175-182.

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