HUBEI AGRICULTURAL SCIENCES ›› 2020, Vol. 59 ›› Issue (19): 36-39.doi: 10.14088/j.cnki.issn0439-8114.2020.19.007

• Industry Economy • Previous Articles     Next Articles

Evaluation of output benefit of geographical indications agricultural products in Shaanxi province based on fuzzy comprehensive evaluation method

LI Na-na, ZHOU Xiao-ting, DENG Shu-hong, ZHANG Hong-xia   

  1. School of Economics and Management, Shangluo University, Shangluo 726000,Shaanxi, China
  • Received:2019-12-10 Online:2020-10-10 Published:2020-11-24

Abstract: The factors which affect the output efficiency of Shaanxi geographical indication agricultural products were divided into internal factors and external factors, the fuzzy comprehensive evaluation method was used to evaluate the output benefits of geographical indication agricultural products in Shaanxi province from seven aspects of quality specification, brand value, geographical location, government decision-making, market risk, business entities and consumer preference. The results showed that the highest yield of agricultural products with geographical indication in Shaanxi province was 0.375 and the higher yield was 0.226, which had obvious output benefit. At the same time, some suggestions and measures were put forward to promote the development of geographical indication agricultural products in Shaanxi province.

Key words: fuzzy comprehensive evaluation method, geographical indication agricultural products, output benefit, Shaanxi province

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