Abstract: Taking Qingdao city as an example, based on the questionnaire survey of fruit and vegetable growers and the visit survey of main brands of fruits and vegetables, this study analyzed the main problems existing in the production and operation of fruits and vegetable products in Qingdao city. On this basis, the study discussed the path of connection small between farmers and modern agriculture in Qingdao city, constructed the modern production and marketing path of agricultural products in Qingdao city, so as to provide decision-making reference for realizing the organic connection between small farmers and modern agriculture, boost the development of agricultural economy in Qingdao city, and construct the agricultural modernization system with Chinese characteristics.

Key words: brand fruits and vegetables, small famers, modern agriculture, linking path, Qingdao city