Abstract: Through the investigation of college students’ knowledge of Ankang Ziyang selenium-rich tea and their understanding of tea culture, and on the basis of statistical analysis, this study put forward some countermeasures and suggestions for the development of Ankang selenium-rich tea industry, aiming at the marketing strategy of Ankang selenium-rich tea shop, the promotion of tea culture in local schools and the guidance of local government on selenium-rich tea.

Key words: Ankang selenium-rich tea, college students, survey and analysis, marketing strategy, publicity and promotion, guiding opinions