Marketing strategy optimization of geographical indication agricultural products enterprises under the background of industry poverty alleviation：Take Chuju in Chuzhou city as an example

doi:10.14088/j.cnki.issn0439-8114.2020.24.041

Abstract

Abstract: Geographical indication agricultural products had distinct regional characteristics and competitive advantages, which was an effective way to realize rural industrial poverty alleviation and rural revitalization. This study selected Chuju, an agricultural product with geographical indication, from the perspective of product marketing, analyzed the problems existing in product marketing of Chuju enterprises under the background of industrial poverty alleviation, and put forward the optimization suggestions of marketing strategies, so as to help the regional industrial poverty alleviation and rural revitalization development.

Key words: industrial poverty alleviation, Chuju, marketing strategy, geographical indication agricultural products

CLC Number:

F304.3

SHI Lei. Marketing strategy optimization of geographical indication agricultural products enterprises under the background of industry poverty alleviation：Take Chuju in Chuzhou city as an example[J]. HUBEI AGRICULTURAL SCIENCES, 2020, 59(24): 184-188.

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Marketing strategy optimization of geographical indication agricultural products enterprises under the background of industry poverty alleviation：Take Chuju in Chuzhou city as an example

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