Abstract: As a basic livelihood project, the rural “toilet revolution” project relied on the collaborative promotion of the government, village level autonomous organizations, social organizations, enterprises, villagers and the media. In practice, due to the lack of cooperative regulations, the low degree of information sharing, the general lack of trust, the limitation of behavior logic and the conflict of opposites, the project progress was hindered. Based on the perspective of network governance, this research put forward countermeasures from five aspects：Establishing the necessary rules of conduct, realizing the effective sharing of information, establishing the trust incentive mechanism, adopting the action strategy of cooperation and reciprocity, and promoting the cooperation of multi-agent.

Key words: “toilet revolution”, network governance, multi-agent coordination, dilemma and countermeasures