Abstract: Under the discourse of good rural governance, managing villages as the core connotation of rural governance has aroused more discussion. As the main body of managing villages, village collective has the advantages of mobilization, organization and resource allocation. Based on the analysis of the management situation of 10 villages in Zhejiang province and the relative control degree of village collective, this paper put forward two types of managing villages：Collective management and cooperative management. Among them, the type of collective operation has always been the main body of managing villages, and the type of cooperative operation between village and enterprise has the trend of accelerating. After a comprehensive analysis, three enlightenment are put forward. Firstly, enterprises entering villages should try their best to take the collective of village community as the “agent” to reduce the relationship cost. Secondly, the village collective needs to promote the realization of the dual wheel drive of rural governance and managing villages. Lastly, village management needs overall planning to activate rural resources.

Key words: managing villages, village community collective, practical logic, Zhejiang province