An empirical study on the impact of the digital economy and financial knowledge on farmers’ entrepreneurial decision-making： Based on the survey data of 1 086 households in Shaanxi Province

doi:10.14088/j.cnki.issn0439-8114.2024.03.009

Abstract

Abstract: Based on the data of 1 086 valid survey questionnaires in Shaanxi Province in 2021, the double column model was used to study the impact of digital economy and financial knowledge on farmers’ entrepreneurial decision-making. The results showed that digital economy and financial knowledge could not only promote farmers’ entrepreneurial intention, but also improve the investment scale of farmers’ entrepreneurship, and had a significant impact on farmers’ entrepreneurial decision-making. The total family assets could promote farmers to start businesses and increase the scale of investment, while the real estate assets would restrain farmers from starting businesses and reduce the scale of investment. The age and marital status had no significant impact on the basic decisions of farmers’entrepreneurship and their investment. Therefore, it was suggested that relevant departments should cultivate digital economy talents and popularize digital economy technology to promote the integration of traditional agriculture and digital economy, enhance the strategic position of farmers’ financial education and give priority to popularizing the financial knowledge urgently needed by farmers.

Key words: digital economy, financial knowledge, farmers' entrepreneurial decision-making, Shaanxi Province

CLC Number:

LI Li, CHI Chao-nan, WANG Zhi-bin, LU Guo-min. An empirical study on the impact of the digital economy and financial knowledge on farmers’ entrepreneurial decision-making： Based on the survey data of 1 086 households in Shaanxi Province[J]. HUBEI AGRICULTURAL SCIENCES, 2024, 63(3): 53-58.

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