Abstract: With the implementation of the rural revitalization, the capital power developed rapidly in various forms in the rural society, and the traditional village community gradually declined. The study showed that the elements of village community such as common connection, cultural identity and public space had undergone drastic changes under the catalyst of market economy, and then a new village community had been built. The two mechanisms of production cohesion and spiritual cohesion of the new village community effectively maintained the organic nature of the community and formed the overall order and vitality of the community. The innovation of rural community governance mode was reflected in three aspects： integrating commercial elements into daily village management, shifting from the presence of production to the presence of governance and consultation and co-governance with diverse participation.

Key words: village community, rural revitalization, construction, governance