Abstract: The entropy weight method was used to measure the level of rural tourism and rural economic development in Hubei Province, and the degree of coupling between them was analyzed. The results showed that from 2016 to 2021, the comprehensive development index of rural tourism in Hubei Province increased from 0.088 to 0.355, and the comprehensive development index of rural economy increased from 0.096 to 0.409, and the growth rate of rural tourism and rural economy in Hubei Province was relatively slow. The coupling coordinated level between rural tourism and rural economy was on the rise, and rural tourism and rural economy in Hubei Province had reached the primary stage of coordinated development. Finally, the policy suggestions to promote tourism and rural economic development were put forward.

Key words: tourism, rural economy, coupling coordination, Hubei Province