Abstract: The close relationship between agricultural science and technology innovation and regional public brands of agricultural products was expounded, the value connotation of agricultural science and technology innovation empowering regional public brands of agricultural products was revealed, the challenges faced by agricultural science and technology innovation empowering regional public brand construction of agricultural products, such as insufficient investment in scientific and technological innovation, difficulties in transforming scientific and technological achievements, shortage of compound talent, and weak intellectual property protection, were analyzed, and strategies such as strengthening policy support and financial input, promoting collaborative innovation among government, industry, university, research and application, promoting the training and introduction of compound talents, strengthening the publicity and protection of intellectual property rights, and increasing brand promotion and publicity were put forward,to promote the regional public brands construction of agricultural products through agricultural science and technology innovation empowerment.

Key words: agricultural science and technology, innovation, empowerment, agricultural products, regional public brand