HUBEI AGRICULTURAL SCIENCES ›› 2018, Vol. 57 ›› Issue (19): 86-89.doi: 10.14088/j.cnki.issn0439-8114.2018.19.018

• Industrial Development • Previous Articles     Next Articles

Study on the Supply-side Reform and New Retailing Channel Strategy of Chinese Rural E-commerce

WANG Wen, MA Yi-wen, WANG Hong-wei   

  1. College of Computer Science,Sichuan Normal University,Chengdu 610101,China
  • Received:2018-05-28 Online:2018-10-10 Published:2019-12-18

Abstract: From optimizing the rural e-commerce service system, building the agricultural products cold chain logistics system, the branding and standardization of agricultural products, the strategies for rural e-commerce supply side reform were proposed, and some corresponding suggestions for new retail channels were put forward.

Key words: rural e-commerce, the supply-side reform, new retail channels, ecological e-commerce

CLC Number: