Abstract: Based on a total of 612 microscopic survey data of farmers in Jiangsu province and Hubei province, the binary logistic model was used to empirically analyze the impact of farmers' learning ability on the adoption of rice and shrimp co-culture technology. On this basis, the regulatory role of agricultural socialization service was explored. The study found that farmers' ability to understand and communicate significantly positively affected their adoption of rice and shrimp co-culture technology, while their education level had no significant effect on their adoption of rice and shrimp co-culture technology. Government agricultural technology training only significantly positively regulates farmers' ability to understand and interact with rice and shrimp co-culture technology adoption behavior. Agricultural machinery employment service and transportation service have no significant role in regulating the learning ability of farmers and the adoption of rice and shrimp co-culture technology.

Key words: farmers, learning ability, rice and shrimp co-culture, agricultural socialization service