Abstract: Based on the micro-survey data of 410 farmers in Jianghan Plain, the influence of joining farmers’ professional cooperatives on rice farmers’ green production intention was discussed, and the mediating role of agricultural technology training was analyzed. Logit model and mediation model were used for analysis, and KHB test was used to measure the total effect, direct effect and indirect effect. The results showed that farmers’ professional cooperatives had a positive effect on the green production intention of rice farmers at a significant level of 1%. Technical training played an important mediating role in farmers’ professional cooperatives in influencing rice farmers’ willingness to green rice production. The total effect and direct effect of participation in farmers’ professional cooperatives on rice farmers’ green production willingness were 2.653 and 2.097, and the indirect effect through agricultural technology training was 0.556, which passed the test at the significant level of 1%, 1% and 5%, respectively. Participation in farmers’ professional cooperatives had a significant impact on rice farmers’ willingness to adopt green production, and agricultural technology training played a part of the intermediary role. According to this, some policy suggestions were put forward, such as perfecting the specific contents of farmers’ professional cooperatives, standardizing the incentive and constraint mechanism of green production, establishing and perfecting the green production guidance system of farmers’ professional cooperatives, and constructing the systematic project of rice green development.

Key words: farmers’ professional cooperatives, green production intention, rice farmer, Jianghan Plain