Research on the influencing factors of e-commerce adoption behavior of small and micro food processing enterprises：Taking food processing enterprises in Xinjiang as an example

doi:10.14088/j.cnki.issn0439-8114.2023.01.041

Abstract

Abstract: Taking the bosses or managers of 391 small and micro food processing enterprises in Urumqi City of Xinjiang as examples, a quantitative investigation was conducted and the impact of various factors on the use of e-commerce in small and micro food processing enterprises was systematically analyzed. The results showed that the interest awareness, adoption cost, information technology knowledge and skills, and environmental factors had a positive and significant impact on the e-commerce adoption behavior of small and micro food processing enterprises, and the impact degree was different. Accordingly, the targeted rationalization suggestions were put forward. This conclusion provided a scientific basis for the practice of food processing enterprises and the formulation of related government policies in the new era.

Key words: e-commerce, small and micro food processing enterprises, adoption behavior, Xinjiang

CLC Number:

ABULIZI Bulibuli, WANG Ping, AIMAITIJIANG Tuerxun. Research on the influencing factors of e-commerce adoption behavior of small and micro food processing enterprises：Taking food processing enterprises in Xinjiang as an example[J]. HUBEI AGRICULTURAL SCIENCES, 2023, 62(1): 237-242.

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