Abstract: Through the field visit and questionnaire survey in Urumqi county, Xinjiang, with Kano model as the research basis, the impact of farmers' satisfaction was classified and prioritized, and combined with Better-Worse coefficient clustering statistical method, the population was divided into three categories of young, middle-aged and elderly, and the clustering situation and impact degree of 16 public cultural needs of different age groups in four demand types were analyzed and tested. The results showed that different age groups had different emphases on essential needs, expectant needs, charismatic needs and undifferentiated needs. Therefore, priority should be given to promoting essential needs for all age groups; secondly, expectant needs and charismatic needs should be continuously improved; finally, undifferentiated needs should be comprehensively coordinated.

Key words: farmers' perspective, public cultural service facilities, Kano model, requirement attribute, cluster analysis