湖北农业科学 ›› 2024, Vol. 63 ›› Issue (3): 53-58.doi: 10.14088/j.cnki.issn0439-8114.2024.03.009

• 乡村新业态 • 上一篇    下一篇

数字经济、金融知识对农户创业决策影响的实证研究——基于陕西省1 086份农户调查数据

李丽1, 迟超楠1, 王志彬2, 鲁郭民2   

  1. 1.安康学院经济与管理学院,陕西 安康 725000;
    2.西北农林科技大学经济管理学院,陕西 杨凌 712100
  • 收稿日期:2022-05-23 出版日期:2024-03-25 发布日期:2024-04-07
  • 通讯作者: 迟超楠(1990-),女,山东日照人,讲师,硕士,主要从事农业金融研究,(电话)18302917363(电子信箱)798752693@qq.com。
  • 作者简介:李 丽(1968-),女,陕西白河人,教授,硕士,主要从事农业经济管理研究,(电话)13992571373(电子信箱)491059724@qq.com。
  • 基金资助:
    安康学院校级项目(2020AYXNZX04)

An empirical study on the impact of the digital economy and financial knowledge on farmers’ entrepreneurial decision-making: Based on the survey data of 1 086 households in Shaanxi Province

LI Li1, CHI Chao-nan1, WANG Zhi-bin2, LU Guo-min2   

  1. 1. School of Economics and Management, Ankang University, Ankang 725000, Shaanxi,China;
    2. School of Economics and Management, Northwest A&F University, Yangling 712100, Shaanxi,China
  • Received:2022-05-23 Online:2024-03-25 Published:2024-04-07

摘要: 基于2021年陕西省1 086份有效调研问卷数据,运用双栏模型研究了数字经济、金融知识对农户创业决策的影响。结果表明,数字经济、金融知识既能促进农户的创业意愿,也能提高农户创业的投资规模,并且对农户创业决策具有显著影响。家庭总资产能促进农户创业并增加创业投入规模,而房地产资产则会抑制农户创业,降低创业投入规模。年龄和婚姻状况对农户创业基本决策和农户创业投入决策影响不显著。因此,建议相关部门要培育数字经济人才并普及数字经济技术,促进传统农业与数字经济的融合,提升农民金融教育的战略地位,优先普及农户迫切需要的金融知识。

关键词: 数字经济, 金融知识, 农户创业决策, 陕西省

Abstract: Based on the data of 1 086 valid survey questionnaires in Shaanxi Province in 2021, the double column model was used to study the impact of digital economy and financial knowledge on farmers’ entrepreneurial decision-making. The results showed that digital economy and financial knowledge could not only promote farmers’ entrepreneurial intention, but also improve the investment scale of farmers’ entrepreneurship, and had a significant impact on farmers’ entrepreneurial decision-making. The total family assets could promote farmers to start businesses and increase the scale of investment, while the real estate assets would restrain farmers from starting businesses and reduce the scale of investment. The age and marital status had no significant impact on the basic decisions of farmers’entrepreneurship and their investment. Therefore, it was suggested that relevant departments should cultivate digital economy talents and popularize digital economy technology to promote the integration of traditional agriculture and digital economy, enhance the strategic position of farmers’ financial education and give priority to popularizing the financial knowledge urgently needed by farmers.

Key words: digital economy, financial knowledge, farmers' entrepreneurial decision-making, Shaanxi Province

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