水肥一体化技术采纳行为研究——以北京蔬菜种植户为例

doi:10.14088/j.cnki.issn0439-8114.2025.03.032

湖北农业科学 ›› 2025, Vol. 64 ›› Issue (3): 207-215.doi: 10.14088/j.cnki.issn0439-8114.2025.03.032

水肥一体化技术采纳行为研究——以北京蔬菜种植户为例

王洁琼^1,2, 冯献¹, 李瑾¹

1.北京市农林科学院信息技术研究中心,北京 100097;
2.中华全国供销合作总社信息中心,北京 100070

收稿日期:2023-02-17 发布日期:2025-04-17
通讯作者: 李瑾（1978-）,女,湖北襄阳人,研究员,主要从事农业农村信息化战略研究,（电子信箱）lij@nercita.org.cn。
作者简介:王洁琼（1992-）,女,吉林白城人,助理研究员,博士,主要从事农业农村信息化研究,（电子信箱）1606540358@qq.com。
基金资助:
北京市产业经济与政策创新团队项目（BAIC11-2022）; 北京市博士后工作经费资助项目（2020-ZZ-102）

Study on farmers’ adoption behavior of water and fertigation technology： Taking vegetable planters in Beijing as an example

WANG Jie-qiong^1,2, FENG Xian¹, LI Jin¹

1. Information Technology Research Center, Beijing Academy of Agriculture and Forestry Sciences, Beijing 100097, China;
2. Information Center, All China Federation of Supply and Marketing Cooperatives,Beijing 100070, China

Received:2023-02-17 Online:2025-04-17

摘要/Abstract

摘要： 系统梳理国内外关于水肥一体化技术的已有研究进展,制定理论框架与研究假设,进一步基于理性行为理论与计划行为理论,利用北京市蔬菜种植户微观调查数据,运用Logitstic模型分析蔬菜种植户水肥一体化技术采纳行为,识别产业组织、品牌经营、降低肥料用量、政府宣传、政府补贴关键影响因素,提出加强蔬菜组织体系与品牌经营体系建设,强化水肥一体化技术宣传推广,提升政府补贴力度等建议。

关键词: 水肥一体化技术, 采纳行为, 影响因素, Logistics模型, 蔬菜种植户, 北京市

Abstract: ： The existing research progress on water-fertilizer integration technology at home and abroad was systematically reviewed, the theoretical framework and research hypothesis were formulated, and based on the theory of rational behavior and planned behavior, micro-survey data of vegetable farmers in Beijing City were used to analyze the adoption behavior of water-fertilizer integration technology of vegetable planters by Logitstic model. Key influencing factors such as industrial organization, brand management, reducing fertilizer usage, government publicity, and government subsidies were identified. It was suggested to strengthen the construction of vegetable organization system and brand management system, the publicity and promotion of water-fertilizer integration technology and government subsidies.

Key words: water-fertilizer integration technology, adoption behavior, influencing factors, Logistic model, vegetable planter, Beijing City

中图分类号:

王洁琼, 冯献, 李瑾. 水肥一体化技术采纳行为研究——以北京蔬菜种植户为例[J]. 湖北农业科学, 2025, 64(3): 207-215.

WANG Jie-qiong, FENG Xian, LI Jin. Study on farmers’ adoption behavior of water and fertigation technology： Taking vegetable planters in Beijing as an example[J]. HUBEI AGRICULTURAL SCIENCES, 2025, 64(3): 207-215.

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水肥一体化技术采纳行为研究——以北京蔬菜种植户为例

Study on farmers’ adoption behavior of water and fertigation technology： Taking vegetable planters in Beijing as an example

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