湖北农业科学 ›› 2021, Vol. 60 ›› Issue (17): 161-167.doi: 10.14088/j.cnki.issn0439-8114.2021.17.033

• 经济·管理 • 上一篇    下一篇

社会网络对农户生态生产行为的影响研究—对不同生态生产行为的差异性分析

汪熙琮2, 齐振宏, 杨彩艳2, 刘哲2   

  1. 1.华中农业大学,a.经济管理学院;b.双水双绿研究院;
    2.湖北农村发展研究中心,武汉 430070
  • 收稿日期:2020-09-09 出版日期:2021-09-10 发布日期:2021-09-30
  • 通讯作者: 齐振宏(1964-),男,安徽安庆人,教授,博士,主要从事农业资源与环境研究,(电子信箱)qizhh@mail.hzau.edu.cn。
  • 作者简介:汪熙琮(1998-),女,江西景德镇人,在读硕士研究生,研究方向为绿色农业发展,(电话)15797712289(电子信箱)1007581071@qq.com
  • 基金资助:
    中央高校基本科研业务费项目(2662018YJ019); 国家十三五重点研发计划(2016YFD0300210)

The impact of social network on farmers' ecological production behavior:Analysis on the differences of different ecological production behaviors

WANG Xi-cong2, QI Zhen-hong, YANG Cai-yan2, LIU Zhe2   

  1. 1. Huazhong Agricultural University,a. School of Economics and Management,b. Shuangshui Shuanglv Institute;
    2. Hubei Rural Development Research Center,Wuhan 430070,China
  • Received:2020-09-09 Online:2021-09-10 Published:2021-09-30

摘要: 基于湖北省、湖南省和安徽省农村地区的695份农户调查数据,运用有序Logistic回归模型,分析社会网络中社会学习、社会信任、社会互动与社会互惠对农户不同类型生态生产行为的影响。结果表明,①农户对不同类型生态生产行为的采纳程度均不高;②整体上社会网络对农户生态生产行为具有显著正向影响;③社会网络的不同维度对不同生态生产行为的影响不同,社会学习与社会互惠对增量施用生物农药、有机肥与减量施用农药化肥均有显著正向影响,社会互动对不同类型生态生产行为的影响均不显著,社会信任对减量施用农药化肥具有显著负向影响,对增量施用生物农药、有机肥的影响不显著。因此,应更加重视社会网络对农户生态生产行为的影响。

关键词: 生态生产行为, 社会网络, 农户, 差异性分析

Abstract: Based on the survey data of 695 rural households in Hubei province, Hunan province and Anhui province, this study analyzed the impact of social learning, social trust, social interaction and social reciprocity on farmers' different types of ecological production behaviors in social networks by using ordinal logistic regression model. The results showed that,①the degree of adoption of different types of ecological production behaviors by farmers was not high; ②on the whole, social network had a significant positive impact on farmers' ecological production behavior; ③different dimensions of social network had different impact on different ecological production behaviors, social learning and social reciprocity had significant positive impact on increasing the application of biological pesticides, organic fertilizers and reducing the application of pesticides and fertilizers, social interaction had no significant impact on different types of ecological production behaviors, social trust had significant negative impact on reducing the application of pesticides and fertilizers, there was no significant impact on increasing the application of biopesticide and organic fertilizer. Therefore, we should pay more attention to the impact of social network on farmers' ecological production behavior.

Key words: ecological production behavior, social network, farmers, difference analysis

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