Abstract: Under the background of the national "Belt and Road" initiative to form an international influence, the importance of regional agricultural product packaging design was expounded from the aspects of highlighting the functional characteristics of agricultural products, increasing the cultural connotation of agricultural products, and realizing the organic interaction between products and regional culture. Aiming at the development status of agricultural product packaging design under the new silk road regional culture, suggestions on cultural packaging, brand building and market-oriented agricultural product packaging design are put forward.

Key words: agricultural products, packaging design, “Belt and Road”