Abstract: The lack of cooperation between the traditional agricultural products cold chain logistics distribution stations in China not only caused waste of resources, but also lead to high time cost and low customer satisfaction. Based on the optimization of agricultural products cold chain logistics distribution path, this study established the collaborative distribution optimization model from the perspective of customer satisfaction, and verified the effectiveness of the model through case analysis. The results showed that, collaborative distribution can effectively reduce the distribution cost and improve the distribution efficiency, which provided the corresponding guidance for cold chain logistics enterprises to choose high-quality distribution path.

Key words: customer satisfaction, agricultural products, cold chain logistics distribution, path optimization