Abstract: The consumer positioning of eco-agricultural products and the feasibility of eco-agricultural products pricing strategies were analyzed, it was held that the application of skimming pricing strategy for eco-agriculture products would have greater superiority over penetration pricing strategy and cost-plus pricing strategy. Some suggestions had also been put forward to improve skimming pricing strategy for ecological agricultural products by improving the quality of ecological agricultural products, efficiently transmitting information about the quality of ecological agricultural products, and actively maintaining the brand image of ecological agricultural products.

Key words: ecological agricultural products, pricing strategies, skimming pricing