HUBEI AGRICULTURAL SCIENCES ›› 2019, Vol. 58 ›› Issue (11): 172-177.doi: 10.14088/j.cnki.issn0439-8114.2019.11.041

• Rural Revitalization • Previous Articles     Next Articles

Value analysis of rural traditional adobe housing tourism resources:Taking Jianmen ancient Shudao area as an example

WANG Ke-jun   

  1. Research Center of Consumer Behavior,Sichuan Vocational College of Information Technology,Guangyuan 628017,Sichuan,China
  • Received:2019-02-21 Online:2019-06-10 Published:2019-12-05

Abstract: In order to explore the value of rural traditional adobe housing tourism resources, taking Jianmen ancient Shudao area as an example, 102 researchers were invited to evaluate the value of traditional adobe housing tourism resources in the district. Then the analytic hierarchy process and fuzzy comprehensive evaluation method are used to quantitatively analyze the evaluation results. The results show that the adobe house is a rural tourism resource with unique regional characteristics. The value of "retaining the homesickness" is particularly obvious. The tourism resources of the adobe house in Jianmen ancient Shudao area have good comprehensive value. The main types are tourism development value, potential social and economic value, and tourism development value is particularly obvious. Among the 22 indicators, the values of "retaining homesickness", emotional records, special features, special accommodations, market space, attracting green tourism investment, and promoting urban and rural exchanges to enhance recognition are obvious. However, the value of aesthetic appreciation, characteristic leisure and scientific research science and education is low.

Key words: rural traditional adobe house, tourism resources, value, analytic hierarchy process, fuzzy comprehensive evaluation

CLC Number: