Abstract: The rural revitalization strategy is an important measure to solve the rural development dilemma in the new era. Agricultural economic management is the core of China's rural economic development and a key force in promoting rural revitalization strategy. By combining the relevant theories of agricultural economic management, the new goals and new tasks of agricultural economic management in the new era were discussed, the core problems existing in the development of agricultural economic management in China at present were analyzed and the optimization strategies of agricultural economic management were put forward.

Key words: rural vitalization, agricultural economic management, optimization policy