Abstract: Ankang city is a natural selenium-enriched area in China. Ankang selenium-enriched tea is one of the five characteristic industries in this city. The general situation of the selenium-enriched tea industry in Ankang city is introduced, and the development of this industry from the perspective of rural vitalization is pointed out. According to requirements of the rural vitalization strategic plan, 16 villages dominated by the tea industry have been surveyed. On this basis, a number of countermeasures and suggestions have been put forward, expanding the new business subject of Ankang selenium-enriched tea industry, adhering to the principle of “bringing benefits to farmers” and further bringing into play the poverty relief role of Ankang selenium-enriched tea industry, implementing moderate scale management and promoting confluent development of the tea industry and other industries like tourism and e-commerce, actively applying for the use of regional brand of “Ankang Selenium-enriched Tea” and emphasizing the creation of corporate brands, and strengthening policy support to facilitate the development of Ankang selenium-enriched tea industry from funds, talents, land and finance.

Key words: rural vitalization, tea industry, selenium-enriched area, Ankang city